Question
Question 2 (18 Marks)
Imagine you are a member of the marketing team at a new startup company, preparing to launch a unique product in your town. Your team has been tasked with launching the product.
Choose 1 of 3 options below:
Option 1: A restaurant specialising in healthy food named All things Vegan eatery
Option 2: A locally produced sneaker made with recycled material named Kasi Wear
Option 3: A New AirPods model that doesn't require charging, named Charge-less Pods
As part of the launch, you need to create two marketing materials that will be shared on the company's social platforms:
2.1 A Short Advert Video:
Create a brief video that highlights the key elements of the marketing mix. In your video, make sure to cover how each of the components is relevant to your chosen option.
The video can be between 3 - 7 minutes long. Ensure that it highlights the key elements of the marketing mix.
All group members should be visible in the video.
Be creative! The video should be engaging, relevant to the target audience, and include all the necessary information that your target market needs to know about the product.
[(4 x 2) + 2 = 10]
Imagine you are a member of the marketing team at a new startup company, preparing to launch a unique product in your town. Your team has been tasked with launching the product.
Choose 1 of 3 options below:
Option 1: A restaurant specialising in healthy food named All things Vegan eatery
Option 2: A locally produced sneaker made with recycled material named Kasi Wear
Option 3: A New AirPods model that doesn't require charging, named Charge-less Pods
As part of the launch, you need to create two marketing materials that will be shared on the company's social platforms:
2.1 A Short Advert Video:
Create a brief video that highlights the key elements of the marketing mix. In your video, make sure to cover how each of the components is relevant to your chosen option.
The video can be between 3 - 7 minutes long. Ensure that it highlights the key elements of the marketing mix.
All group members should be visible in the video.
Be creative! The video should be engaging, relevant to the target audience, and include all the necessary information that your target market needs to know about the product.
[(4 x 2) + 2 = 10]
Answers
GPT-4o mini
**Option 1: A Restaurant Specializing in Healthy Food Named "All Things Vegan Eatery"**
### 2.1 Short Advert Video Outline
#### **Video Duration:** 3-7 minutes
#### **Script/Content Outline:**
**[Opening Scene: A vibrant, sunny outdoor shot of the restaurant with people enjoying their meals]**
**Host 1 (Enthusiastic):**
“Welcome to All Things Vegan Eatery! Where every bite nurtures your body and soul!”
**[Scene Transition: Footage of colorful vegan dishes being prepared]**
**Host 2 (Chef):**
“Our mission is to make healthy eating accessible and exciting! Let’s explore what makes us special.”
---
### **Marketing Mix Breakdown**
#### **1. Product (1 minute)**
- **Host 1:** “At All Things Vegan, we offer a diverse menu featuring organic, locally sourced ingredients.”
- **[Show visuals of popular menu items: Buddha bowls, smoothies, vegan burgers, etc.]**
- **Host 2:** “Whether you're vegan or just curious, we have something for everyone—gluten-free, nut-free, and kid-friendly options too!”
#### **2. Price (1 minute)**
- **[Scene Transition: Host standing with a menu in hand]**
- **Host 1:** “Affordability is key. Our meals are priced competitively starting from just $9! Healthy eating shouldn’t break the bank.”
- **Host 2:** “We also have daily specials and offer loyalty gifts for our frequent diners!”
#### **3. Place (1 minute)**
- **[Scene Transition: Host walking through the city to the restaurant]**
- **Host 1:** “Located in the heart of downtown, we’re easily accessible with plenty of outdoor seating.”
- **Host 2:** “And for those who are on the go, we provide takeout and delivery options through your favorite food apps!”
#### **4. Promotion (1 minute)**
- **[Scene Transition: Footage of an engaging social media campaign]**
- **Host 1:** “Join us for our grand opening! Follow us on Instagram and Facebook for exciting giveaways, and to keep updated with our events!”
- **Host 2:** “We’re offering a special discount for the first 100 customers! Don’t forget to tag us in your photos for a chance to win free meals!”
---
**[Closing Scene: Happy customers eating and enjoying their time]**
**Host 1 (Final Thoughts):**
“Join the All Things Vegan family and taste the difference! Healthy eating made delicious and fun!”
**Host 2:**
“See you at the eatery! Like, share and follow for more updates!”
**[Screen shows social media handles and website at the end, upbeat music fades out]**
---
### **Video Requirements:**
- All members of the marketing team should be featured at various points in the video, showcasing a mix of roles like chefs, customers, and marketing specialists.
- Use of engaging visuals, upbeat music, and authentic testimonials from customers might be included to captivate the audience.
---
### **Conclusion:**
This advertisement video showcases the key elements of the marketing mix for "All Things Vegan Eatery," emphasizing product offerings, pricing strategy, the location's accessibility, and promotional strategies to engage the target market effectively. It aims to attract health-conscious consumers while creating a welcoming image for the eatery.
### 2.1 Short Advert Video Outline
#### **Video Duration:** 3-7 minutes
#### **Script/Content Outline:**
**[Opening Scene: A vibrant, sunny outdoor shot of the restaurant with people enjoying their meals]**
**Host 1 (Enthusiastic):**
“Welcome to All Things Vegan Eatery! Where every bite nurtures your body and soul!”
**[Scene Transition: Footage of colorful vegan dishes being prepared]**
**Host 2 (Chef):**
“Our mission is to make healthy eating accessible and exciting! Let’s explore what makes us special.”
---
### **Marketing Mix Breakdown**
#### **1. Product (1 minute)**
- **Host 1:** “At All Things Vegan, we offer a diverse menu featuring organic, locally sourced ingredients.”
- **[Show visuals of popular menu items: Buddha bowls, smoothies, vegan burgers, etc.]**
- **Host 2:** “Whether you're vegan or just curious, we have something for everyone—gluten-free, nut-free, and kid-friendly options too!”
#### **2. Price (1 minute)**
- **[Scene Transition: Host standing with a menu in hand]**
- **Host 1:** “Affordability is key. Our meals are priced competitively starting from just $9! Healthy eating shouldn’t break the bank.”
- **Host 2:** “We also have daily specials and offer loyalty gifts for our frequent diners!”
#### **3. Place (1 minute)**
- **[Scene Transition: Host walking through the city to the restaurant]**
- **Host 1:** “Located in the heart of downtown, we’re easily accessible with plenty of outdoor seating.”
- **Host 2:** “And for those who are on the go, we provide takeout and delivery options through your favorite food apps!”
#### **4. Promotion (1 minute)**
- **[Scene Transition: Footage of an engaging social media campaign]**
- **Host 1:** “Join us for our grand opening! Follow us on Instagram and Facebook for exciting giveaways, and to keep updated with our events!”
- **Host 2:** “We’re offering a special discount for the first 100 customers! Don’t forget to tag us in your photos for a chance to win free meals!”
---
**[Closing Scene: Happy customers eating and enjoying their time]**
**Host 1 (Final Thoughts):**
“Join the All Things Vegan family and taste the difference! Healthy eating made delicious and fun!”
**Host 2:**
“See you at the eatery! Like, share and follow for more updates!”
**[Screen shows social media handles and website at the end, upbeat music fades out]**
---
### **Video Requirements:**
- All members of the marketing team should be featured at various points in the video, showcasing a mix of roles like chefs, customers, and marketing specialists.
- Use of engaging visuals, upbeat music, and authentic testimonials from customers might be included to captivate the audience.
---
### **Conclusion:**
This advertisement video showcases the key elements of the marketing mix for "All Things Vegan Eatery," emphasizing product offerings, pricing strategy, the location's accessibility, and promotional strategies to engage the target market effectively. It aims to attract health-conscious consumers while creating a welcoming image for the eatery.