Question

Imagine you are a member of the marketing team at a new startup company, preparing to launch a unique product in your town. Your team has been tasked with launching the product.

Choose 1 of 3 options below:
Option 1: A restaurant specialising in healthy food named All things Vegan eatery
Option 2: A locally produced sneaker made with recycled material named Kasi Wear
Option 3: A New AirPods model that doesn't require charging, named Charge-less Pods

As part of the launch, you need to create two marketing materials that will be shared on the company's social platforms:

2.1 A Short Advert Video:
Create a brief video that highlights the key elements of the marketing mix. In your video, make sure to cover how each of the components is relevant to your chosen option.

 The video can be between 3 - 7 minutes long. Ensure that it highlights the key elements of the marketing mix.
 All group members should be visible in the video.
 Be creative! The video should be engaging, relevant to the target audience, and include all the necessary information that your target market needs to know about the product.
[(4 x 2) + 2 = 10]

2.2 A Promotional Poster:
Design a poster that aligns with the message of your video. The poster should reinforce the information presented in the advert, making sure both materials are consistent.
 Design a poster that supports the message of your video.
 The poster should align with the tone and content of the advert and help reinforce the key points discussed in the video.
 Ensure that both the video and the poster present consistent messaging.
(4 + 2 = 6)

Note: The video and poster should be creative and tailored to the target audience.

Answer 1

### Product Choice: Option 1 - All Things Vegan Eatery

#### 2.1 Short Advert Video Script (3-7 minutes)

**[Opening Scene]**
*Visuals of vibrant fruits and vegetables at a farmer's market, upbeat music playing in the background.*

**Narrator (Team Member 1):**
"Welcome to All Things Vegan Eatery, where delicious meets healthy! Today, we’re excited to share our unique concept, crafted just for you!"

**[Cut to a kitchen scene with chefs preparing healthy vegan dishes.]**

**Team Member 2 (Chef):**
"We believe that eating healthy shouldn’t be boring. Our menu features local ingredients, colorful dishes, and innovative recipes that are 100% plant-based!"

**[Scene showing the menu with items like Quinoa Buddha Bowls, Vegan Tacos, and Smoothie Bowls.]**

**Team Member 3 (Customer):**
"I love coming here! I feel good knowing that I’m eating nutritious food that’s also tasty. Plus, it's a great spot to meet friends!"

**[On-screen graphic displaying the Product in the marketing mix.]**

**Narrator:**
"Now, let's talk about our marketing mix:"

**[1. Product]**
**Team Member 1 (Chef):**
"Our products focus on farm-fresh ingredients, 100% vegan, gluten-free options, and affordable prices to surprise your taste buds without hurting your wallet!"

**[2. Price]**
**Team Member 2:**
"We offer competitive pricing and meal plans tailored for college students and busy professionals. Your health is worth the investment!"

**[3. Place]**
**Team Member 3 (Customer):**
"Located in the heart of downtown, we’re accessible to everyone! Grab a seat in our cozy indoor space or enjoy our outdoor patio."

**[4. Promotion]**
**Team Member 1:**
"We believe in getting the word out! Our grand opening features a buy-one-get-one-free special on all menu items! Plus, follow us on social media for daily vegan tips, recipes, and exclusive offers!"

**[Scene transition to testimonials from happy customers.]**

**Team Member 4 (Customer):**
"The atmosphere is great, and the flavors are even better. I’ll definitely be back!"

**[Closing Scene]**
*Visuals of happy customers enjoying their meals and smiling staff.*

**Narrator:**
"Join us on this journey to health and happiness. Come visit All Things Vegan Eatery! Your plate awaits!"

**[On-screen text: Location, Opening Date, Social Media Handles]**

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#### 2.2 Promotional Poster Design

**[Poster Title]:**
“Welcome to All Things Vegan Eatery!”

**[Background Image]:**
A colorful and inviting image of a vibrant vegan dish, surrounded by fresh fruits and vegetables.

**[Key Points Section]:**
1. **Product:** 100% Vegan, Delicious, & Nutritious Dishes
- Featuring fresh, local ingredients and a variety of options including gluten-free meals!

2. **Price:** Affordable Pricing & Meal Plans
- Exclusive launch specials: Buy-one-get-one-free on all menu items!

3. **Place:** Convenient Downtown Location
- Cozy indoor space and a beautiful outdoor patio for dining.

4. **Promotion:**
- Follow us on social media for daily vegan tips and exclusive deals!

**[Bottom Section]:**
- **Location:** 123 Healthy Street, Downtown
- **Opening Date:** Coming Soon!
- **Social Media Icons:** Facebook, Instagram, Twitter with handles @AllThingsVeganEatery

**[Call to Action Button]:**
Join the Vegan Revolution!

**[Design Elements]:**
- Use vibrant colors (greens, yellows, and oranges) to represent freshness and health.
- Use modern, easy-to-read fonts to ensure clarity.
- Include quirky icons (e.g., leaf symbols, fork & knife) for a fun touch.

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By implementing these marketing materials, we aim to create a cohesive and inviting launch campaign for All Things Vegan Eatery that resonates with our target audience and stays true to our brand values.