To determine who to market a local arts festival to, I would conduct a community needs assessment, utilizing surveys, social media polls, and discussions with local artists and business owners to identify potential audience segments. Target demographics might include families, art enthusiasts, students, and local businesses, emphasizing community engagement. For marketing, I would leverage low-cost strategies such as social media campaigns, local partnerships with schools and community centers, flyer distribution in high-traffic areas, and word-of-mouth through community influencers.
The advantage of these marketing choices is their cost-effectiveness and the ability to engage locals directly, while a disadvantage could be the limited reach compared to paid advertising methods, which could potentially exclude wider audiences. Operating in a free enterprise system encourages competition and innovation, prompting me to think creatively about promotions and partnerships to maximize outreach without significant expenditure. Overall, the focus on grassroots marketing strategies aligns well with the festival’s community-oriented mission, making it both a meaningful and economical approach.