Question

Misty was unhappy when her new table arrived damaged. She went online to complain to the company and posted images of her damaged table in reviews on the company’s website. These actions are an example of which social media behavior?

Answer 1

Misty's actions are an example of "vocal advocacy" or "consumer activism" on social media. By expressing her dissatisfaction and sharing images of the damaged table, she is using social media platforms to raise awareness about her negative experience and to prompt a response from the company. This behavior is common among consumers who seek to hold companies accountable and to inform other potential customers about their experiences.