Question

Kellog's is doing a survey of their customers on which kind of cereal is their favorite. This is an example of which type of data?
Group of answer choices

Qualitative Data

Quantitative Data

Unstructured Data

Secondary Data

Answer 1

The survey results regarding customers' favorite cereal types would be considered **Qualitative Data**. This is because the data consists of categories or descriptions of preferences (e.g., specific cereal names) rather than numerical values.