The correct response is Entitlement. When a stadium is named after a company, it indicates that the company has paid for the right to have its name associated with the venue, which is a form of sponsorship known as entitlement.
Question
If a stadium is named after a company such as Minute Maid® Park, what type of sponsorship is it?
Responses
Signage
Signage
Entitlement
Entitlement
Facility entitlement
Facility entitlement
Product exclusivity
Product exclusivity
1 answer