The statement “Coca-Cola® is the official soft drink of today’s game” is an example of Entitlement sponsorship. This type of sponsorship indicates that a brand has exclusive rights to be identified with a particular event or activity.
Question
A sportscaster states, “Coca-Cola® is the official soft drink of today’s game.” This is an example of which type of sponsorship?
Responses
Signage
Signage
Entitlement
Entitlement
Facility entitlement
Facility entitlement
Product exclusivity
1 answer