Question

Question

__________ is the process of forming a mental association with a company product.
Responses

Licensing
Licensing

Branding
Branding

Brand exclusivity
Brand exclusivity

All of the above
All of the above

Answer 1

The correct response is Branding.

Branding is the process of forming a mental association with a company or product, which includes creating a unique name, design, and identity that distinguishes it from others in the market.