Question

One of the following is a common price objective that an organisation can pursue.

A.
Survival

B.
Leadership in pricing

C.
Value-based leadership

D.
Estimating cost

Answers

Answered by GPT-4o mini
A common price objective that an organization can pursue is:

**A. Survival**

Survival is often a primary objective for businesses, especially in tough economic times or highly competitive markets. Organizations might set prices to cover costs and remain operational, even if it means sacrificing profit in the short term.
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