Question
Which is an example of vertical channel conflict?
A.
When MTN is in conflict with Vodacom.
B.
When KFC is in conflict with their meat supplier.
C.
When a manufacturer has more than one channel that sells to the same market.
D.
None of the option
A.
When MTN is in conflict with Vodacom.
B.
When KFC is in conflict with their meat supplier.
C.
When a manufacturer has more than one channel that sells to the same market.
D.
None of the option
Answers
GPT-4o mini
The correct answer is:
**B. When KFC is in conflict with their meat supplier.**
Vertical channel conflict occurs between different levels of the same marketing channel, such as a manufacturer and a retailer, or in this case, a restaurant and its supplier.
**B. When KFC is in conflict with their meat supplier.**
Vertical channel conflict occurs between different levels of the same marketing channel, such as a manufacturer and a retailer, or in this case, a restaurant and its supplier.