Here are the answers to the questions you provided:
Question 11:
The first step in preparing your speech is to take a step back and try to look at it from the perspective of:
Answer: an audience member.
Question 12:
When giving a presentation what is the ultimate final product of your communication process?
Answer: Your water cooler message.
Question 13:
If you want to communicate your message to the audience which two levels must you operate on at the same time?
Answer: Heart and the head.
Question 14:
What is the best way for your message to have its ultimate impact?
Answer: Pointing out the benefits your audience will receive if they buy into your premise.
Question 15:
To avoid data dumping how many important points should you narrow your message down to?
Answer: 01.
Question 16:
The goal of every presentation you make should be to get your audience members to
Answer: take some sort of action.
Question 17:
When fleshing out key message points the most important thing you can do is:
Answer: tell stories.
Question 18:
When preparing a speech, it is always a good idea to pretend you are an audience member and ask yourself:
Answer: "How can this message personally benefit me?"
Question 19:
In terms of your speech and presentation, what are stories not?
Answer: All of the above.
Question 20:
Which of the following would not be considered a part of a good closing?
Answer: Saying "That's it."
Feel free to ask if you need further information or clarification!