If 60% of those surveyed preferred hamburgers, that means the remaining 40% preferred pizza.
Let \( x \) be the total number of people surveyed. According to the information given:
\[ 0.6x = 540 \]
To find \( x \), we can solve for it:
\[ x = \frac{540}{0.6} = 900 \]
Now that we have the total number of people surveyed (\( x = 900 \)), we can find the number of people who preferred pizza:
\[ \text{People who preferred pizza} = 0.4x = 0.4 \times 900 = 360 \]
Therefore, the number of people who preferred pizza is:
A) 360