Question

When Alec started his online toy business, he was concerned that his customers might find his products too expensive if he also charged them for the shipping costs. Which kind of market research could he use to help answer this question? (1 point) Responses causal causal descriptive descriptive exploratory exploratory secondary secondary

Answer 1

Alec could use **descriptive** market research to help answer his question about customer perceptions of shipping costs and product pricing. Descriptive research allows for the collection of data that can provide insights into customer preferences, behaviors, and attitudes towards pricing and shipping. This could involve surveys or questionnaires targeting potential customers to gauge their reactions to product prices and shipping fees.