Question

When Garrison went online to shop for lawnmowers, an online survey popped up and he agreed to take it. The survey asked him to rate the three most popular lawn mowers on durability, price, and convenience. Based on that question, what kind of research was the survey MOST likely focused on? (1 point) Responses usability research usability research customer research customer research competitive research competitive research industry research.

Answer 1

The survey that asked Garrison to rate the three most popular lawn mowers on durability, price, and convenience was MOST likely focused on **customer research**. This type of research aims to gather insights into customer preferences and perceptions regarding products.