In order to attract customers to visit a retail store, sellers may offer Blank______, or real bargain prices. Sellers hope that once customers are at the store they will purchase other items that are not priced so low.

Question

In order to attract customers to visit a retail store, sellers may offer Blank______, or real bargain prices. Sellers hope that once customers are at the store they will purchase other items that are not priced so low.
Multiple choice question.

psychological pricing

odd-even pricing

leader pricing

reference pricing

GPT-4o mini · Answer

The correct answer is **leader pricing**. Leader pricing involves offering special low prices on certain items to attract customers to the store, with the expectation that they will buy additional, higher-priced items while they are there.