This is an example of bait pricing. Bait pricing involves advertising a low-priced item to attract customers, only to convince them to purchase a more expensive product once they are in the store.
A retail store advertises a laptop with an AMD Dual-Core C-50 processor for $325. Once bargain hunters come to the store, salespeople point out the disadvantages of the low-priced laptop and try to convince them to trade up to a better, and more expensive, unit with an Intel Core i5-480M processor. This is an example of Blank______.
Multiple choice question.
bait pricing
price following
everyday low pricing
odd-even pricing
1 answer