Question
Setting prices that will capture some of what customers will save by substituting the firm's product for the one currently being used is called Blank______.
Multiple choice question.
value in use pricing
cost-oriented pricing
value capture
marginal analysis pricing
Multiple choice question.
value in use pricing
cost-oriented pricing
value capture
marginal analysis pricing
Answers
GPT-4o mini
The correct answer is **value in use pricing**. This pricing strategy involves setting prices based on the value that customers perceive they will gain by using the firm’s product instead of the product they currently use.