Royal Caribbean offers a New Year's Eve cruise for $1,800 per person. In its' advertising, the company focuses on four payments of $450 because customers are Blank______ price sensitive the greater the total expenditure.

Question

Royal Caribbean offers a New Year's Eve cruise for $1,800 per person. In its' advertising, the company focuses on four payments of $450 because customers are Blank______ price sensitive the greater the total expenditure.
Multiple choice question.

more

less

not

GPT-4o mini · Answer

The correct answer is "more."

Customers are more price sensitive the greater the total expenditure, so Royal Caribbean emphasizes the smaller payment amounts to make the total cost seem more manageable.