What is price sensitivity?

Multiple choice question.

the amount of money that is charged for something of value

the practice of injuring competition by selling the same product to different customers at different prices

the degree to which customers' purchase decisions are affected by the price

the practice of intentionally setting a rather high price for an item in order to portray it as having high quality or status

1 answer

The correct answer is:

the degree to which customers' purchase decisions are affected by the price.