Deborah is considering finding a new cellphone service provider because her current provider is raising its prices. However, for Deborah the prospect of shopping around for a new provider that is cheaper and offers similar coverage sounds time-intensive and aggravating. Deborah ultimately decides to stay with her current provider because Blank______.

Question

Multiple choice question.

Deborah has a high sensitivity to price

of the persuasive results yielded after conducting a break-even analysis

of the cost of switching providers

of the great significance of the end benefit

Answer 1

Deborah ultimately decides to stay with her current provider because of the cost of switching providers.