A clothing company is marketing a new fabric that it claims is exceptinally durable. Which fact most effectively persuades customers of the fabric's durability?
A.
"Six consumer advocacy agencies have tested our clothing and found that it is the best value on the market."
B.
"Consumer tests have shown that our clothing shows no visible wear for the first 30 washes."
C.
"Buying long-lasting clothes like ours will reduce waste and your carbon footprint."
D.
"Our clothing is currently sold in limited markets, but it will be available throughout the country in the fall"
1 answer
The fact that most effectively persuades customers of the fabric's durability is:
B. "Consumer tests have shown that our clothing shows no visible wear for the first 30 washes."
This statement provides direct evidence of the fabric's durability based on testing, making it a strong persuasive point.
