"How Ads Created Global Junk Food Generation"

“The situation regarding junk food is very worrisome in Nepal,” says Atul Upadhyay of the global health organisation Helen Keller International, who is featured in UCL’s Nepal film study, produced in collaboration with the Kathmandu-based centre for research on environment, health and population activities. “Children are eating more unhealthy food than they
are eating healthy food.”

Professor Sarah Hawkes, director of UCL’s centre for gender and global health, and the lead researcher behind the project, says the footage collected by children in Nepal was similar to those filmed in Bangladesh, Afghanistan, Pakistan,
Tunisia, Vietnam and the UK.

Using the passage, how does the author’s use of ethos in this
section advance their purpose?

A.
by summarizing the collaborative nature of global research initiatives

B.
by explaining the scope of the impact of food advertising on children

C.
by demonstrating that researchers and experts agree with the author’s point of view

D.
by underscoring the credibility of the author’s primary research sources

1 answer

C. by demonstrating that researchers and experts agree with the author’s point of view

The author uses the voices of credible figures, such as Atul Upadhyay from a global health organization and Professor Sarah Hawkes from UCL, to support the claim that junk food consumption among children is a serious issue. This appeals to ethos by showing that recognized experts in the field share concerns about the impact of junk food on children's health, thereby reinforcing the author's argument.