Question

Sandy needs to do research for the decision to extend the contract with an existing supplier. She first goes through the company’s records to see the reports on the company-supplier relationship. What type of research is this?


Primary data


External research


External secondary data


Internal secondary data

Answer 1

The type of research Sandy is conducting by going through the company’s records to see the reports on the company-supplier relationship is classified as **Internal secondary data**. This is because she is using existing data that her own company has collected in the past, rather than gathering new data or seeking out information from external sources.