What two conditions would make a customer more price sensitive? (Check all that apply.)

Question

Multiple select question.

When they are loyal to a specific brand

When there is an opportunity to make price comparisons

When there are available substitutes

When there are no competitor products

Answer 1

The two conditions that would make a customer more price sensitive are:

• When there is an opportunity to make price comparisons
• When there are available substitutes

Customers are generally more price sensitive when they can easily compare prices and when they have alternative options that they can choose from if the price of a product rises.