True. In general, consumers tend to be less sensitive to price when they share the cost of an item with another person or group. When the financial burden is divided among several people, individuals may perceive the cost as more manageable or less significant, which can lead to a greater willingness to spend. This concept is often observed in situations such as group dining, shared accommodations, or collaborative purchases.
True or False: In general, consumers are less sensitive to price when they share the cost of an item with another person or a group of people.
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