Question

Amber feels that there is no substitute for the True Secular brand jeans she is about to buy. What level of price sensitivity might Amber be expected to have in this moment?
Multiple choice question.

Low price sensitivity

High price sensitivity

Answer 1

Amber would be expected to have **low price sensitivity** in this moment, as she feels there is no substitute for the True Secular brand jeans she is about to buy. This implies that she values the product highly and is less likely to be affected by changes in price.