(1 point)
Responses
Marketing in other nations generally is much more expensive.
Marketing in other nations generally is much more expensive.
Brands must maintain a consistent message that applies across cultures.
Brands must maintain a consistent message that applies across cultures.
Very few products are sold internationally, so there are few models for marketers.
Very few products are sold internationally, so there are few models for marketers.
Increasing international trade means that fewer global marketing campaigns are needed.
1 answer
The correct response highlighting why global marketing is particularly challenging is:
Brands must maintain a consistent message that applies across cultures.
This is because different cultures may interpret messages differently, and marketers need to ensure that their branding and messaging resonate appropriately in diverse markets while remaining consistent.
