Certainly! The five product levels, according to Philip Kotler's model, help to understand how a product delivers value to its users. Here's a table that describes each level applied to Lavenda Hands and Nails Cream:
| Product Level | Description | Application to Lavenda Hands and Nails Cream | |-------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------| | Core Benefit | This is the fundamental need that the product fulfills for the customer. | The core benefit of Lavenda Hands and Nails Cream is to provide moisturizing and healing properties for the skin and nails, addressing dryness and promoting healthy hands. | | Basic Product | This level includes the basic features and attributes of the product. | Lavenda Hands and Nails Cream typically includes ingredients like natural oils, shea butter, vitamin E, and lavender, which are essential for hydration and nourishment. | | Expected Product | These are the attributes and conditions that buyers normally expect when they purchase the product. | Customers expect Lavenda Hands and Nails Cream to be non-greasy, easily absorbed, and have a pleasant fragrance. They also anticipate it to improve the appearance of hands and nails. | | Augmented Product | This level includes additional services or benefits that enhance the product's value and differentiate it from competitors. | The augmented features of Lavenda Hands and Nails Cream may include eco-friendly packaging, hypoallergenic formulation, dermatological testing, and a satisfaction guarantee. | | Potential Product | This level encompasses all the possible augmentations and transformations the product might undergo in the future to provide additional value. | Future enhancements for Lavenda Hands and Nails Cream could include new formulations for specific skin types, refillable packaging options, or introducing a line of scents, as well as expanded distribution in various retail and online platforms. |
This table succinctly illustrates how Lavenda Hands and Nails Cream can deliver value to users through its various product levels, ensuring that consumers have a holistic understanding of what the product offers.