1 Classify the type of product Lavender Hands and Nail cream is. e.g. Durable convenience product. Motivate your answer

Question

2 Describe how the product delivers value to its users,by referring to the 5 product levels. Answer this question in a table format, where you explain each of the 5 levels and apply them to your selected product

Answer 1

1. Classification of the Product

Product Type: Durable Convenience Product

Motivation: Lavender Hands and Nail cream is classified as a durable convenience product because it's designed for regular use and is typically accessible without significant effort or expense to the consumer. While other classifications may suggest a higher luxury tier, the cream's convenience aspect means it's intended for everyday use, with a longer lasting formulation compared to products that may be more consumable (like lotions). Customers purchase this type of product frequently but don’t usually spend a lot of time or effort researching it, making it a convenient purchase.

2. Value Delivery Through the 5 Product Levels

| Product Level | Description | Application to Lavender Hands and Nail Cream | |--------------------------|------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------| | Core Benefit | The fundamental need met by the product. | Moisturization and nourishment for hands and nails. | | Generic Product | Basic version of the product without branding or advanced features. | A plain cream that hydrates skin and improves nail health. | | Expected Product | Attributes and features that buyers expect, including quality and performance. | Users expect Lavender Hands and Nail cream to be hydrating, pleasant-smelling, and effective for softening cuticles. | | Augmented Product | Additional services or benefits that differentiate the product from competitors. | The cream may include ingredients like natural lavender oil, offering aromatherapy benefits, thus enhancing the user experience. High-quality packaging adds to perceived value. | | Potential Product | All the augmentations and transformations the product might undergo in the future. | Future iterations may include eco-friendly packaging, additional scents, or formulations for specific skin types (e.g., sensitive skin). Enhancements like travel-size options, or a skincare line might also develop. |

This table illustrates how Lavender Hands and Nail cream meets and exceeds consumer expectations at various levels, providing not only basic functionality but also additional benefits that enhance the user experience and create value.