The management at Target stores was angry with Goodyear Tire Company about its decision to also sell its brand through Walmart. This is an example of Blank______.

Question

The management at Target stores was angry with Goodyear Tire Company about its decision to also sell its brand through Walmart. This is an example of Blank______.
Multiple choice question.

disintermediation

overexposure

horizontal channel conflict

vertical channel conflict

GPT-4o mini · Answer

This is an example of **horizontal channel conflict**. Horizontal channel conflict occurs when a company faces competition from other businesses at the same level of the distribution channel. In this case, Target is upset that Goodyear is selling its products through Walmart, which is seen as a competitor at the retail level.