Disintermediation is a vertical conflict between the channel partners where one Blank______ another to buy or sell a product Blank______.

Multiple choice question.

helps; below its cost

sues; exclusively

bypasses; directly

engages; more efficiently

1 answer

The correct answer is:

bypasses; directly

Disintermediation occurs when a channel partner bypasses others in the supply chain and sells directly to customers, thus cutting out intermediaries.