The correct answer is horizontal channel conflict. This type of conflict can arise when franchisees or retailers that are at the same level in the marketing channel (in this case, car dealerships) believe their presence too close to each other could negatively impact their sales and market share.
When franchisees like car dealerships believe they are located too close to each other, Blank______ might arise.
Multiple choice question.
vertical channel conflict
disintermediation
overexposure
horizontal channel conflict
1 answer