Disintermediation involves a channel member bypassing another member to sell or buy product directly.
Disintermediation involves Blank______.
Multiple choice question.
one firm's marketing channel being used to sell another firm's products
professionally managed and centrally coordinated channels designed to achieve economies and maximize impact
a contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name
a channel member bypassing another member to sell or buy product directly
1 answer