Dell Technologies chose Blank______ when it decided to sell its products through U.S. retailers like Walmart, Best Buy, and Staples along with its direct channel.

Question

Multiple choice question.

exclusive distribution

intensive distribution

selective distribution

narrow distribution

Answer 1

The correct answer is selective distribution.

Selective distribution involves selling products through a limited number of retailers in a specific geographic area, which aligns with Dell's strategy of using both direct sales and select retail partners.