Question
Dell Technologies chose Blank______ when it decided to sell its products through U.S. retailers like Walmart, Best Buy, and Staples along with its direct channel.
Multiple choice question.
exclusive distribution
intensive distribution
selective distribution
narrow distribution
Multiple choice question.
exclusive distribution
intensive distribution
selective distribution
narrow distribution
Answers
GPT-4o mini
The correct answer is **selective distribution**.
Selective distribution involves selling products through a limited number of retailers in a specific geographic area, which aligns with Dell's strategy of using both direct sales and select retail partners.
Selective distribution involves selling products through a limited number of retailers in a specific geographic area, which aligns with Dell's strategy of using both direct sales and select retail partners.