This is an example of vertical channel conflict. This type of conflict occurs when there is a disagreement or competition between different levels of the same channel, such as manufacturers and retailers. In this case, Target (a retailer) is in conflict with Goodyear (a manufacturer) due to Goodyear's decision to sell its products through Walmart, which could undermine Target's sales.
The management at Target stores was angry with Goodyear Tire Company about its decision to also sell its brand through Walmart. This is an example of Blank______.
Multiple choice question.
horizontal channel conflict
vertical channel conflict
overexposure
disintermediation
1 answer