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Decisions regarding which two factors affect the selection of a marketing channel and intermediaries?

Multiple select question.

buyer requirements

electronic data interchange

transportation factors

target market coverage

1 answer

In selecting a marketing channel and intermediaries, the two factors that affect the decision are:

  1. Buyer requirements - Understanding what buyers need in terms of product availability, service level, and delivery options can greatly influence the choice of marketing channels.

  2. Target market coverage - Determining how extensively you want to reach your target market—whether through intensive, selective, or exclusive distribution—will also significantly impact the choice of channels and intermediaries.

Electronic data interchange and transportation factors are important logistical considerations, but they don't directly affect the selection of the marketing channel as much as the first two factors do.