The critical dimension of profitability when selecting a marketing channel is willingness of channel members to share channel costs. This factor directly impacts the overall cost structure and profitability of the channel, making it essential for effective channel management and financial performance.
When it comes to selecting a marketing channel, what is the critical dimension of profitability?
Multiple choice question.
the services offered by the channel
the convenience of the channel location
willingness of channel members to share channel costs
how many competitors the channel serves
1 answer