An administered vertical marketing system is described as the coordination of production and distribution through the size and influence of one channel member.
An administered vertical marketing system is described as Blank______.
Multiple choice question.
the management of all channel members from the lowest level to the highest through a direct reporting structure
the coordination of production and distribution through the size and influence of one channel member
the combination of successive stages of production and distribution under a single ownership
the integration of independent production and distribution firms to obtain greater functional economies
1 answer