Drag each description to the corresponding buying requirement category.

Question

Drag and drop application.
information
information drop zone empty.
convenience
convenience drop zone empty.
variety
variety drop zone empty.
pre- or postsale services
pre- or postsale services drop zone empty.
important when buyers want specific data about a product or service or when they have limited knowledge
buyer's interest in having many complementary and competing items from which to choose
may refer to a buyer's proximity or driving time to a retail outlet or to the amount of time or effort needed to acquire the good or service
provided by intermediaries and are an important buying requirement for certain products, such as large household appliances or credit

Answer 1

Here's how you can categorize each description based on the buying requirement categories:

Information

• important when buyers want specific data about a product or service or when they have limited knowledge

Convenience

• may refer to a buyer's proximity or driving time to a retail outlet or to the amount of time or effort needed to acquire the good or service

Variety

• buyer's interest in having many complementary and competing items from which to choose

Pre- or Postsale Services

• provided by intermediaries and are an important buying requirement for certain products, such as large household appliances or credit