Which of the following degrees of distribution weds some of the market coverage benefits of intensive distribution to the control over resale evident with exclusive distribution?

Multiple choice question.

strategic distribution

selective distribution

optimized distribution

franchised distribution

1 answer

The correct answer is selective distribution.

Selective distribution balances the benefits of intensive distribution (wider market coverage) with some level of control over resale, which is a characteristic of exclusive distribution. It often involves selecting specific retailers or locations to sell products rather than allowing them to be available everywhere.