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Decisions regarding which two factors affect the selection of a marketing channel and intermediaries?

Multiple select question.

electronic data interchange

target market coverage

transportation factors

buyer requirements

1 answer

When selecting a marketing channel and intermediaries, the following two factors are relevant:

  1. Target market coverage - Understanding the target market and ensuring that the distribution channel appropriately reaches potential customers is critical in selecting the right channel and intermediaries.

  2. Buyer requirements - Considering what the buyers need and expect from the purchase process, such as services, convenience, and product availability, influences which channel is chosen and the type of intermediaries used.

While electronic data interchange and transportation factors can also play a role in decision-making, the two factors most directly impacting the selection of marketing channels and intermediaries are target market coverage and buyer requirements.