The best strategy for reviving Toys ‘R’ Us would be to build a store that offers a very different experience than other big box stores. This approach focuses on creating a unique and engaging retail environment that can attract families and children, differentiating Toys ‘R’ Us from competitors like Walmart and online retailers. By providing immersive experiences, interactive displays, and hands-on play areas, the brand can foster a memorable shopping experience that appeals to both nostalgia and modern consumer preferences. This strategy also allows Toys ‘R’ Us to leverage the emotional connection people have with the brand while adapting to current market trends and shopping behaviors.
If you were assigned the task of reviving Toys ‘R’ Us, which would be the best strategy?
(1 point)
Responses
Open the stores just like they were to appeal to sentimentality.
Open the stores just like they were to appeal to sentimentality.
Get rid of the in-store experience in favor of an entirely online business.
Get rid of the in-store experience in favor of an entirely online business.
Build a store that offers a very different experience than other big box stores.
Build a store that offers a very different experience than other big box stores.
Create recognizable cartoon characters to attract children and define the brand.
Create recognizable cartoon characters to attract children and define the brand.
1 answer