In the context of an indirect channel structure with many small producers and retailers, the correct answer is wholesaler. Wholesalers play a key role in coordinating the distribution of products from multiple small producers to various retailers.
The most indirect channel is used when there are many small producers and many small retailers; in this channel structure a(n) Blank______ is used to coordinate a large supply of the product.
Multiple choice question.
wholesaler
agent
project manager
packager
1 answer