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Match the type of utility provided by a marketing channel to the example that best represents it.

Drag and drop application.
Time utility
Time utility drop zone empty.
Place utility
Place utility drop zone empty.
Form utility
Form utility drop zone empty.
Possession utility
Possession utility drop zone empty.
FedEx provides overnight delivery.
McDonald's restaurants are located at most highway exits.
A furniture store offers free delivery and removal of mattresses.
A manufacturer takes wheat and from it produces a loaf of bread.

1 answer

Here’s the correct matching of the types of utility provided by a marketing channel to the corresponding examples:

  • Time utility: FedEx provides overnight delivery.
  • Place utility: McDonald's restaurants are located at most highway exits.
  • Form utility: A manufacturer takes wheat and from it produces a loaf of bread.
  • Possession utility: A furniture store offers free delivery and removal of mattresses.

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