In which way do intermediaries in the marketing channel enhance the value of a product for consumers?

Multiple choice question.

They actually do not; consumers would be better off buying without a middleman.

Most products are redesigned at the point of purchase to better fulfill the needs of consumers.

Intermediaries provide various forms of utility: time, place, form, and possession.

Intermediaries reduce the ultimate price paid by the consumers.

1 answer

The correct answer is:

Intermediaries provide various forms of utility: time, place, form, and possession.

Intermediaries enhance the value of a product for consumers by making it more accessible and convenient, providing the right products at the right time and place, and facilitating the transfer of ownership.