Among the functions performed by intermediaries in a marketing channel, which of the following would be considered a facilitating one?

Question

Multiple choice question.

extending credit to customers

assuming the risk associated with owning the product

assembling and protecting products at a convenient location

physically moving a product to customers

Answer 1

The function that would be considered a facilitating one among the options provided is:

extending credit to customers.

Facilitating functions in a marketing channel help make the process of moving goods easier, and extending credit is a service that enhances the purchasing process for customers. The other options pertain more to transactional or logistical functions.