Which statement is true about marketing channels?

Question

Multiple choice question.

More intermediaries are involved in direct channels.

Indirect channels are longer than direct ones.

Every channel must have an agent in it.

Every channel must have a retailer in it.

Answer 1

The true statement about marketing channels is:

Indirect channels are longer than direct ones.

In direct channels, the producer sells directly to the consumer, which usually involves fewer intermediaries. In contrast, indirect channels typically involve multiple intermediaries, such as wholesalers and retailers, which makes them longer.