Among the functions performed by intermediaries in a marketing channel, which of the following would be considered a transactional one?

Question

Multiple choice question.

assembling and protecting products at a convenient location

physically moving a product to customers

assuming the risk associated with owning the product

extending credit to customers

Answer 1

Among the options provided, the function that would be considered a transactional one is:

assuming the risk associated with owning the product.

Transactional functions involve activities related to buying, selling, and risk-taking in the context of distribution and marketing. The other options focus more on logistical and physical distribution aspects rather than transaction-related activities.