The three functions performed by intermediaries in a marketing channel are:
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Transactional functions: This involves buying, selling, and risk-bearing. Intermediaries often take ownership of the products and are responsible for negotiating prices and terms.
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Logistical functions: This includes the physical distribution of products, storage, and inventory management. Intermediaries help in sorting, storing, and transporting goods to ensure they reach the consumer efficiently.
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Facilitating functions: These are services that help make the purchasing process easier for consumers and enhance the overall marketing channel efficiency. This can include providing information, financing, and after-sales services.
The other options, production functions and organizational functions, do not typically describe the roles of intermediaries in marketing channels.