The correct answer is:
It makes possible the flow of products and services from a producer, through intermediaries, to a buyer.
What is the purpose of a marketing channel?
Multiple choice question.
It makes possible the flow of products and services from a producer, through intermediaries, to a buyer.
It brings all of a firm's retailers together in terms of what they will charge for the firm's product.
It directs the distribution efforts of a firm's suppliers to ensure optimal delivery time frames are met.
It directs the flow of all of a firm's promotional efforts so that the communication message is clear.
1 answer